At the end of the 16th century, thanks to a group of writers and musicians (the so-called “Camerata de ‘Bardi”) in Florence a show was created in which words and music gave life to mythological stories, heroic events and dramas. To make the words of the text more accessible, they invented a new vocal style: recitar cantando.
Melodrama, or opera, developed very quickly, sweeping the rest of Italy, Europe and beyond. Thanks to this diffusion and the connected complexity, the figure of the “impresario” was born. The impresario produced shows with an innovative spirit and represented the work. The fate and fortune of the impresario was decided by the public.